Our Specialized
Google Ranking Services

 
 

WHAT SEARCH ENGINE OPTIMIZATION SERVICES DO YOU REQUIRE? This is not mainstream Web design. It is specialized Web design (for new or existing Websites) that incorporates SEO for Websites that need Google keyword ranking. Now, let's pause for a moment and make something very clear:

 

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Contrary to popular assumption, mainstream Web design does not prioritize SEO.

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Furthermore, it is important to understand that every Website owner's online situation is different. Most situations require the specific actions that are listed below, while others need additional or different work. We will tailor your Google friendly services to your specific situation. So, the lists below represent the usual combination of strategies that most of our clients need and receive. Then you'll no longer have to ask, "how do you get on the first page of Google?" Then, your potential for joy comes when you check your ranking on Google.

Believe it or not, the following is the SHORT list of what we do for you:

Stage 1* SEO SERVICES SYNOPSIS: SEO assessment and creation of optimized NEW (or on-page optimization of EXISTING) pages; setup of traffic analytics accounts and key social media.

Stage 1 services are priced competitively with mainstream designers, most of whom do not prioritize comprehensively current SEO in their work. Since optimum performance (as well as potential Google keyword stuffing penalties) necessitates a 5 to 7 keyword limit per Web page for safety reasons, optimization of less than 10 pages can be done but greatly diminishes the number of keywords you can safely use to promote your Website in the search engines. Proper keyword research for virtually all niches produces at least 200 viable keywords that customers are using right now to find and buy what each niche sells. In our experience, a 5-page Website can safely use only 25 to 35 keywords, leaving the rest of your potential "money on the table," so to speak.

 Learn more about our Stage 1 Google ranking services »
 
Stage 2** SEO SERVICES SYNOPSIS: Monthly work to promote and maintain strategic proliferation of the benefits of Stage 1 work: correct execution of monthly page text updates to keep Google happy; establish and maintain your Google Maps/Places presence in search results; monitor inbound link quality; perform monthly keyword research updates and their corresponding page text updates to adjust for shifts in keyword trends; quarterly or monthly ranking reports to gauge overall progress.

Stage 2 services are separately contracted work on a 6-month minimum term. They cover a minimum of 10 Web pages within a Website, and their fees are determined by the number of pages involved and the specific services being performed for that particular set of pages. Our standard monthly maintenance services require approximately 5 hours of effort per 10-page Website per month. Their fees are paid on the first of each calendar month for that month's maintenance. This surely beats a much more expensive Google AdWords campaign! NOTE: If any of the services that are covered under our standard SEO maintenance require work other than what is described below, particularly regarding the "keeping up with Google" service, such additional work will always be preauthorized before we add it to that month's maintenance charges.

 Learn more about our Stage 2 Google ranking services » 

 A SURPRISING GUARANTEE: There is a big difference between control and influence. No person or company on Earth can possibly guarantee anything that is primarily or completely outside of their complete control. This certainly applies to the ranking positions that Google decides to rank your Web pages, how many searchers will click the link on Google to your Website, and how many of your Website visitors will become your customers or clients. However, we DO guarantee two things: (1) everything we do for you will be based on the experience we have accumulated by helping hundreds of Website owners since the year 2000, and (2) you will certainly experience a lack of maximized SEO-related results if your SEO work isn't done correctly.

YOU GET EXTRA GOODIES: In addition to the services listed above and below, as our client you will also receive important advice along the way (if you want it, and you should) regarding visual stimulation of Website sales conversions through adjustment of factors such as color scheme psychology, page element arrangement supporting researched human eye movement patterns, the crucial "call to action" element, and many other ESSENTIAL things that you may not have considered. This counsel is not officially part of any Service Agreement offering from us (meaning that we don't charge you for it), but with us it just comes with the territory. We know you will be happy when we steer you the right way. When you follow our advice and that action bears fruit, you are more likely to recommend us to others. Good stuff comes back to those who start by offering good stuff to others.


When you succeed, we succeed.


STAGE 1: FOUNDATIONAL WEBSITE REPAIRING/BUILDING*
Click here to return to Stage 1 SEO SERVICES SYNOPSIS

Most services described here are also available a la carte.


Why do you need this? Because you can't expect a sturdy house without a sturdy foundation.


Here's an excerpt from our Service Agreement* that spells it out:


We will perform an in-depth on-page optimization assessment of your current Website (if you have one) to reveal virtually all current ranking detractors and impediments that are present in the construction and/or hosting of your Website. This will require temporary or "guest" or "read-only" username/password access to your current Web hosting account or control panel to observe current site file structure.

We will provide an initial planning consultation session to you for up to one hour, in person or via telephone, using the communication medium and during a scheduled appointment time that is mutually agreed between Client and Designer.

PLEASE NOTE: The first two components of our Stage 1 service (assessment and consultation) are included for Stage 1 clients. These two services together are also available a la carte for only $50.  

We will perform all of our construction and/or optimization services on all agreed pages within Client's Website according to the experience and expertise Designer has accumulated since the year 2000.

Prior to commencement of any other work by us on your behalf, we will create an electronic backup of all pages of your existing Website that we will be modifying (if any) and provide said backup files to you via email, your download or on a data CD, at your option.  

We will provide a 24/7 private online staging area that is updated at least once daily for you to monitor our progress as we develop your Web Design Project.  

We will perform exhaustive keyword popularity and competition research for keywords that are relevant to your target market, using professional industry software.  

After completing keyword research and obtaining your approval of the resulting keywords and their distribution plan, we will perform said keyword distribution by creating correctly configured page names, Title tags, Meta tags and visible page text within ALL of your Website's pages that are created or modified by us. This usually happens one page at a time.

We will perform optimization of your Website's existing still photographs (filename changes and sizing ONLY), up to and including five photographs per Web page. This service does not include finding new photographs, which is something that is available for an additional charge.

Within 7 calendar days of the signing of your Service Agreement with us and our receipt of your full payment of all monies that are due prior to completion of this Web Design Project, we will electronically deliver to you a baseline search engine ranking report showing initial rankings for all of your EXISTING keywords (text and Meta) on the U.S. versions of Google, Bing and Yahoo search engines.

Within 7 calendar days after the completion of your Web Design Project and our receipt of your full payment of all monies that are due under your Service Agreement, we will electronically deliver to you a baseline search engine ranking report showing initial rankings for all your NEWLY RESEARCHED keywords (text and Meta) on the U.S. versions of Google, Bing and Yahoo search engines. This is an essential baseline report for comparative use later.

We will perform construction and/or optimization services on all agreed pages within your Website and shall display-name them as follows, unless different names are jointly deemed more appropriate by you and us immediately prior to Web Design Project completion:

  • Home page;

  • General page (such as Contact);

  • General page (such as Policies or Terms of Service);

  • General page (such as Reservations or Order Here);

  • General page (such as Rates or Pricing);

  • Subniche-specific page (if any);

  • Subniche-specific page (if any);

  • Subniche-specific page (if any);

  • Other page;

  • Other page;

  • Other page;

  • . . .


We will create and/or optimize a total of (#) Web pages under your Service Agreement with us (note that the number of indexable pages in your Website predominantly determines how many keywords your site can use).

We will correctly create (or optimize) and install your Website's robots exclusion file for SEO.

We will correctly create (or optimize) and install your Website's search engine sitemap file for SEO.

For the enhanced potential visibility of your overall Web presence and for your convenience in monitoring visitor traffic and many other analytics of your Web Design Project, we will create (and/or optimize) a Google Analytics account for you and install the corresponding required Web page coding and/or upload the required control files to your hosting account within your Web Design Project, and initiate Website verification within said account if, at our sole discretion, such Website creation and/or optimization of said account creation and verification has not already been CORRECTLY performed prior to our performance of its services by us.

For the enhanced potential visibility of your overall Web presence and for your convenience in monitoring visitor traffic and many other analytics of your Web Design Project, we will create (and/or optimize) a Google Webmaster Tools account for you and install the corresponding required Web page coding and/or upload the required control files to your hosting account within your Web Design Project, and initiate Website verification within said account if, at our sole discretion, such Website creation and/or optimization of said account creation and verification has not already been CORRECTLY performed prior to our involvement.

For the enhanced potential visibility of your overall Web presence and for your convenience in monitoring visitor traffic and many other analytics of your Web Design Project, we will create (and/or optimize) a Bing+Yahoo Webmaster Tools account for you and install the corresponding required Web page coding and/or upload the required control files to your hosting account within your Web Design Project, and initiate Website verification within said account if, at our sole discretion, such Website creation and/or optimization of said account creation and verification has not already been CORRECTLY performed prior to our involvement.

We will provide a tutorial consultation to you regarding the created and/or optimized accounts and listings described above regarding Google Analytics, Google Webmaster Tools and Bing+Yahoo Webmaster Tools for up to one hour, in person or via telephone, using the communication medium and during a scheduled appointment time that is mutually agreed between you and us.

We will perform one-time registration of your Web Design Project with DMOZ (Open Directory Project) if, at our sole discretion, such registration has not already been CORRECTLY performed prior to our involvement.
We will perform initial one-time direct hand submissions of your Web Design Project to Google Search and Bing+Yahoo Search (as applicable).

90 calendar days AFTER completion of this Web Design Project, we will electronically deliver an updated search engine ranking report to you, showing updated rankings for all your NEWLY RESEARCHED keywords on Google, Bing and Yahoo search engines.

Within 7 calendar days of project and payment completion, we will electronically deliver zipped backups of all the files we create or modify for your Web Design Project. Or, we can simply upload the Web Design Project to your Web hosting account, at your option.



 STAGE 2: MONTHLY SEO MAINTENANCE**
Click here to return to Stage 2 SEO SERVICES SYNOPSIS

Most services described here are also available a la carte, but they don't help you as much unless Stage 1 work is performed first.


What are the benefits of SEO maintenance for small business?

  1. Imagine the SIMILARITY between your search engine rankings and your car: the most gorgeous Maserati in the world will get you around in style for awhile. But if you don't regularly maintain it, pretty soon you will be going nowhere. One DIFFERENCE between your search engine rankings and that Maserati: the car will take longer to break down than your rankings will.

  2. Google's likes and dislikes are constantly evolving, which affects your ability to remain competitive in Google rankings.

  3. The keywords that people use to search for what you offer are constantly evolving, which affects your ability to remain competitive in Google for the keywords that your customers are actually using and your competitors are certainly competing for.

  4. After your Stage 1 optimization, remember that you have new competitors moving into your online market niche neighborhood every day, and they are doing their homework. The act of keeping your Web pages ranked on the first pages of search engines is essentially a never-ending fight to the death. With SEO maintenance, you have a much better chance of surviving.

  5. It sure is nice to have an SEO specialist in your back pocket who knows where to look for any "dirty tricks" being foisted upon you.

  6. It allows you to keep your Website optimization strategy ahead of the curve.

 

Here's what you get with our Stage 2 SEO maintenance:

  • KEEPING CURRENT WITH GOOGLE: Every month, we'll keep checking Google's published (and sometimes not published) likes and dislikes regarding their Webmaster guidelines and best practices. We will be looking for things about which Google changes their collective mind. Google's whims evolve all the time. After getting your permission each time, we'll make the appropriate adjustments to your Web pages we are maintaining.

  • ESTABLISHMENT OF GOOGLE MAPS/PLACES ACCOUNT: Google Maps (a.k.a. Google Places) produce the Google search results that we sometimes see vertically between the Google AdWords sponsored links and Google's organic or "natural" search results. Whether or not your company's target market is primarily your locally or regionally immediate geographical area, you'll want to leverage your potential Google Maps/Places search results. This becomes particularly important when the searching consumer is located where many of your ranking competitors have also established a Google Maps/Places presence, because that consumer's search results will typically have many Google Maps/Places listings that push the organic results down the page on searches for some or all of your keywords.

  • KEYWORD RESEARCH UPDATES: We'll perform monthly keyword research updates to make sure you always have the best keywords in your Web pages we are maintaining (keyword usage does change).

  • MONTHLY PAGE TEXT AND META CODE UPDATES: Google loves regularly updated text content on Web pages, provided it follows all of their other guidelines. On each of the pages we are maintaining, we will write up to 140 words of new, fresh text content every month, and place it prominently on its intended page. That would create a paragraph a little larger than this 126-word paragraph. If we find better keywords during the previous keyword research step (above), your page text update that follows that research will include any new, better keywords we found, up to the safe keyword limit per page. Accordingly, if any of your page text updates necessitate adjustments in your Title or Description meta tags, of course we will make those adjustments also.

  • KEEPING YOUR INBOUND LINKS HEALTHY: We will watch and maintain your Website's inbound link health. Websites can accumulate inbound links from other Websites without warning. Often, these undesirable Websites (like pornography or link farm sites) point links at good Websites like yours without permission. Google now provides a tool for Webmasters to disavow incoming links from "bad neighborhoods on the Web" as Google calls them, so that the bad links are no longer considered by Google when they are deciding where your Website will rank in searches. Every month, we will survey up to your top 100 inbound link partners to confirm that their links to you are healthy. If we find unhealthy links pointing to your Website, we will sick Google on them. NOTE: Please understand that unless otherwise specified, we will not be trying to establish NEW link partners for you. We will not be trying to establish NEW link partners for you. Ours is only a link health maintenance role regarding your inbound links.

  • RANKING REPORTS: We'll perform and send you monthly or quarterly search engine ranking reports. For most Websites, quarterly is often enough and is part of our standard SEO maintenance services. However, some Website owners want monthly reports. We will accommodate them with monthly reports for $100 per month added to the client's maintenance fee.
  • ADD-ON OPTIONS include (a) a new, optimized YouTube video*** about your business that is fully optimized for YouTube and published every month (an additional $120/month and they look+sound great), and (b) you can get your ranking reports monthly instead of quarterly for an additional $100/month.


 * All services and terms shown on this page are intended only as guidelines and are subject to revision at any time without prior notice. Specific Agreement terms are always tailored for each client.

** Our search engine friendly Website building, or our search engine friendly repair of an existing Website, is always governed by a separate Agreement from our subsequent SEO maintenance.

*** Background music beds are used in accordance with the Creative Commons license that applies to each track.


 Contact us HERE for a FREE SEO audit
assessment and consultation.
  
 
 
 
 

Thank you!


Read our Policies and Terms of Service HERE.



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Yes, there's one more important thing to see on this page...