SEO Keyword Research (part 1)

   
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No free keyword search tools in the world will give you the wisdom to correctly compare the most searched keywords with all the other factors you MUST consider.


Keyword research for SEO is perhaps the discipline's single most crucial component. Incomplete or improper research easily leads to the Website's certain failure to achieve most of its potential human visitorship.

Using our industry's professional keyword research tools and your essential input, we look at what is currently hot (and what is not) in your online market niche. Keyword research comes as part of our Stage 1 and Stage 2 services, as well as being offered a la carte. Exact a la carte pricing for this service depends on many factors that are strictly unique to your Website and situation, so please contact us for a no-obligation SEO quote.

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Dose of Reality #1 Regarding Keyword Research for SEO


It is absolutely IMPERATIVE to perform or hire out correct, complete
keyword research for SEO. Without it, you miss opportunities for potential revenue and/or negate the few opportunities that you don't miss.


A free research tool (or Website, for that matter) is far different from free expert advice. Granted, we offer free no-obligation SEO audit and consultations in the hopes that you will come to us for help. If you don't, we still wish you well in business and you walk away with useful information. But a free tool (or a $49.95 Website) is worth nothing because it doesn't give you the expertise to correctly implement anything meaningful AND you'll still have to pay for the rest of the features it needs before any of it can possibly meet your expectations. Would you buy a shiny new car without an engine? No! Contact us HERE for a free, comprehensive site audit for SEO, along with up to an hour's free consultation to discuss our findings and solutions.

That's right, we've never found any free keyword research tools that can make us any wiser about the overall process. Further, free SEO tools are notorious for NOT giving you correct data from a sufficiently large sampling, and NOT giving you all the types of data required. To take it even further, SEO success also means more than just affordable keyword research and site submission. A productive online keyword search requires special keyword research skills and software that is more sophisticated than the Google keyword search tool and any of the other freebies. If you're wondering about questions like "what if I combine keywords with the word 'and'?" etc., then take a minute here and learn why there is no such thing as a truly effective "keyword tool generator" for free. Of course, the many searchers who use that keyword probably mean "keyword generator tool," but we digress.

Professional keyword research is arguably the most crucial part of on-page search engine optimization (SEO). It MUST be done correctly to avoid missing many of your revenue opportunities. Before you can attract customers to your Website from search engines, you must know the actual keywords that those customers are currently using when they search for what you sell. First, you must perform your research using keyword search tools that find ALL the required data about your customers' keywords. Then comes intelligent selection from the gathered data, followed by using your researched keywords correctly on your Web pages. It's more complicated than just finding the "most searched keywords" or that elusive "affordable keyword research and site submission" service, as most people assume. Common assumption is about the same as looking for the five easy steps to fine-tuning a race car engine. There are a few more steps than just five!



A Very Enlightening and Educational Keyword Study


We were updating our own keyword research recently and realized that our comments about some of the keywords that people use in Google could be very educational (and probably even entertaining). The keywords below provide insight regarding the hopes of some business Website owners in the U.S. Our comments after the keywords provide the reality check. Here are a few of those keywords, in alphabetical order, for your enjoyment and edification:

"5 basic seo tips for any online business"
Where did they get this "5" number, anyway? To think there are only five steps is wishful thinking indeed. The sad truth is that any tips that could be correctly implemented by most Website owners would not be enough to effectively surpass their real search engine competition. Meaning no disrespect by being blunt here, we'd say that using keywords like this is like asking "what are 5 basic tips for any individual who wants to build and launch their own orbiting satellite?" The point is that if you are going to do something this complex, especially if it is for your business, you must first learn enough of it to enjoy enough rewards AND keep yourself out of trouble. If you don't have at least three years (40 hours a week) to learn how to optimize your Website correctly (and maintain that optimization), you are better off if you (a) hire an affordable SEO specialist (after properly vetting them) or (b) throw your computer out the window and do something else for a living. After all, seriously, please think about this for a second: if you had the time, updated knowledge and experience to do this correctly yourself, you wouldn't be here reading this now. Right??

"12 free keyword research tools for webmasters"
These searchers forgot that regarding research tools, you get what you pay for.

"17 tips for small business to improve seo"
Please see "5 basic seo tips for any online business" above.

"20 essential search engine optimization tips for small business"
Please see "5 basic seo tips for any online business" above.

"100 web tools free seo tools google yahoo msn search engine"
Nothing of value, including SEO tools, is ever free. If they were free, everyone would be using them and no one would gain any advantage.

"add meta keywords"
If these searchers plan to do this, they will only be doing so for non-Google search engines. Google ignores the Keywords meta tag.

"adding keywords to wordpress websites"
Our work since the year 2000 shows us that we can certainly improve search engine optimization (SEO) on WordPress sites well beyond those SEO plugins that are available, so that these sites stand a much better chance of showing their beauty to more of your potential customers. Usually, one can configure WordPress to produce beautiful Websites that are easy to navigate. However, their search engine optimization (both on-page and off-page) has most things in common with SEO for non-WordPress sites: it must always be strategized and performed to give the sites as many of their available SEO advantages as possible, not just some of them. That's called "competing." If you have a WordPress site that needs SEO, we invite you to click HERE and request a FREE SEO audit assessment and consultation. Knowledge is power!

"
affordable keyword research submission"
This keyword sounds like its searchers already figured out that professional targeted keyword research and correctly timed Website submissions to search engines are essential ingredients in the "soup" of effective small business SEO. Good! They have begun their journey, hopefully before most of their competitors make the same discovery.

"affordable seo consulting"
Affordability is always a matter of price, but it's also about value for your money. Small to mid-sized SEO companies have the same or better expertise, but far lower overhead, than the big firms. Huge, fancy SEO firms want you to believe that they are smarter and better at everything. After all, they need some way to justify their higher fees, which are due to their higher overhead. Salaries, equipment, software, office space, employee insurance, all figure into the price you invest. The common misconception is that higher price means better quality. NOT TRUE. Higher price means higher overhead. Even if a large firm sells you a loss leader service (for example, $49.95), you can expect the upsell shortly after they get you in the door, on the phone or at their Website. If you don't buy the upsell, you end up with a bargain basement SEO product without the rest of what you really need. Would you buy a shiny new car without an engine? No! Therefore, which path sounds more affordable to you? As for our prices, every situation is different. We wouldn't know what to quote until we review your situation and speak with you, but you are sure to get more for your money from us than with many of the other options out there.

"affordable seo firm"
This applies to us, but please click HERE to see our response to "affordable keyword research submission."

"affordable seo md"
This applies to us, but please click HERE to see our response to "affordable keyword research submission."

"affordable seo packages"
This applies to us, but please click HERE to see our response to "affordable keyword research submission."

"affordable seo seattle"
This applies to us, but please click HERE to see our response to "affordable keyword research submission."

"affordable seo service"
This applies to us, but please click HERE to see our response to "affordable keyword research submission."

"affordable seo services company"
This applies to us, but please click HERE to see our response to "affordable keyword research submission."

"affordable seo services plans"
This applies to us, but please click HERE to see our response to "affordable keyword research submission."

"affordable seo software for link building"
If a world-class chef invented the "secret sauce," and everyone wanted it, why would he give it away for free? To our knowledge, there is no link building software in the world, free or otherwise, with enough artificial intelligence to correctly judge the important nuances of individual link sites and pages to determine whether a given page on those sites would be a safe page to post links to your Website. You can believe what you will, but that's the reality. Your best bet is to find an affordable small to mid-sized SEO firm with human beings who knows what to look for.

"affordable seo solutions"
This applies to us, but please click HERE to see our response to "affordable keyword research submission."

"affordable seo specialist"
This applies to us, but please click HERE to see our response to "affordable keyword research submission."

"affordable small business search engine optimization"
This applies to us, but please click HERE to see our response to "affordable keyword research submission."

"affordable small business seo"
This applies to us, but please click HERE to see our response to "affordable keyword research submission."

"alexa google seo"
Here's the truth about Alexa: they get their data only from people who installed the Alexa toolbar on their computers, which is only a fraction of all the computers online. So who cares what Alexa thinks? If a Website shows up as good or bad or whatever on Alexa, that is the opinion of only a slice of the Internet at large. Google's opinion of your Website is FAR more important. Therefore, stop worrying about what Alexa thinks of any Website. 

"all types of keyword search tools"
If these searchers ever found a Web page that listed all such tools, how would the searcher know which tool was the best one to use?

"audit for keywords"
If you truly want an audit that reveals all of your opportunities, you're better off having it done by an affordable SEO specialist.

"audit seo free"
We offer this, along with up to an hour-long telephone consultation to discuss our findings.

"balanced keywords"
Huh? Are these searchers asking about meta-display parity (not to be confused with C# MetaDisplay.Parity)?

"best keyword research tool 2012 for mac"
It seems this desire is not limited to PC users!

"best keyword software"
We believe the software we use, although expensive, is the best available. It was probably a major factor in your finding this page so you could read this.

"best price search engine optimization"
This applies to us, but please click HERE to see our response to "affordable keyword research submission."

"best price seo"
This applies to us, but please click HERE to see our response to "affordable keyword research submission."

"bing keyword tool"
You probably also don't want to use this one by itself, because its data only comes from Bing's searches, thereby only representing a small fraction of all searches.

"black hat seo google"
Google lists a few examples of this HERE. Understand that Google's list of no-no behavior is not comprehensive, as usual for them.

"business website optimization"
This describes what we offer.

"check keyword position"
This is an intelligent keyword. One cannot improve their score unless they first know the score. Please visit THIS PAGE to see the keyword positions we achieve for our clients.

"cincinnati best price search engine optimization"
This applies to us, but please click HERE to see our response to "affordable keyword research submission."

"cincinnati best price seo"
This applies to us, but please click HERE to see our response to "affordable keyword research submission."

"cincinnati google search engine optimization"
How much do you want to bet that many of these searchers were the same ones who typed in the other similar keywords in this list first? The chances are pretty good.

"cincinnati organic search engine optimization"
Some folks in Cincinnati know the correct name, "organic," meaning NOT pay-per-click (PPC).

"comprehensive site audit seo"
A truly comprehensive audit will include more than just meta tag warnings and page text reviews. Contact us HERE for a free, comprehensive site audit for SEO, along with up to an hour's free consultation to discuss our findings and solutions.

"daily new affordable seo services"
This applies to us, but please click HERE to see our response to "affordable keyword research submission."

"destructive keywords"
In many cases, using the wrong tool ultimately results in implementation of keywords that cause you to miss your biggest opportunities for targeted Website visitors. We'd call that destructive.

"distinguish keywords"
Distinguish them from what?

"dogpile keyword tool"
Is there such a tool? Even Dogpile says "sorry, the resource you are looking for was not found" when asked about it.

"doing a site seo audit"
A truly comprehensive audit will include more than just meta tag warnings and page text reviews. Contact us HERE for a free, comprehensive site audit for SEO, along with up to an hour's free consultation to discuss our findings and solutions.

"easy monthly links for seo and google rankings"
Nothing worth having is easy or free.

"enter keywords separated by commas"
Back in the days when Google paid any attention to the Keywords meta tag, people were careful to follow this to the letter. The jury is still out about whether it makes any difference to any of the search portals that still look at the keywords tag. In our opinion, separating with commas won't hurt anything.

"fixed price seo"
This applies to us, but please click HERE to see our response to "affordable keyword research submission."

"fixed price seo services"
This applies to us, but please click HERE to see our response to "affordable keyword research submission."

"free google seo"
Nothing with this much potential value will ever be free. Please click HERE to see our response to "free google seo tools" below.

"free google seo tools"
A free research tool (or Website, for that matter) is far different from free expert advice. Granted, we offer free no-obligation SEO audit consultations in the hopes that you will come to us for help. If you don't, we still wish you well in business and you walk away with useful information. But a free tool (or a $49.95 Website) is worth nothing because you'll still have to pay for the rest of the features it needs to meet your expectations. Would you buy a shiny new car without an engine? No! Not only that, but expertise is required before it can really get you where you want to go.

"free keyword competition tool"
Nothing with this much potential value will ever be free. Please click HERE to see our response to "free google seo tools."

"free online keyword generator"
Nothing with this much potential value will ever be free. Please click HERE to see our response to "free google seo tools."

"free online seo audit"
A free research tool (or Website, for that matter) is far different from the free advice of someone who knows what they are talking about. Granted, we offer free no-obligation SEO audit consultations in the hopes that you will come to us for help. If you don't, we'll still wish you well in business and you walk away with some useful information. But a free tool (or a $49.95 Website) is worth nothing because it doesn't give you the expertise to correctly implement anything meaningful AND you'll still have to pay for the rest of the features it needs before any of it can possibly meet your expectations. Would you buy a shiny new car without an engine? No! You would need a master mechanic's expertise to allow that car to really get you where you want to go. Contact us HERE for a free, comprehensive site audit for SEO, along with up to an hour's free consultation to discuss our findings and solutions.

"google address optimization"
These searchers might be wondering about the benefits of having keywords in a Website's WWW address. Sure, there is a benefit. However, keyword research must be performed before choosing a domain name so you will know the best keyword to put into the domain!

"google adwords affect seo"
This is another intelligent but seldom used keyword. It's probably used by SEO people or by folks who want to get out of the AdWords money hole.

"google and bullet points for seo"
Do a search for "Google Webmaster Guidelines," and then you'll need the rest of the guidelines that Google doesn’t publish.

"google bans seo"
Want proof that this is a bunch of garbage? Please see what Google says about it HERE.

"google certified seo expert"
There is no such thing. Google it and see.

"google external keyword tool"
In our opinion, even this tool doesn't give enough information for making intelligent keyword decisions.

"google impact on seo"
This impact is quite pronounced, particularly when we look at the gradual cumulative effect over the last 10 years.

"google insights seo"
Everyone seeks google insights for seo.

"google internet marketing seo"
This describes part of what we offer. Remember that Google is not the only pony show in town.

"google keyword position"
This is what we offer. Please visit THIS PAGE to see the keyword positions we achieve for our clients.

"google keyword rank checker"
This is an intelligent keyword. One cannot improve their score unless they first know the score. However, to know that you are checking for your rankings under the *right* keywords, take a breath and take care of responsible keyword research first. Please visit THIS PAGE to see the keyword positions we achieve for our clients.

"google keyword ranking"
Please visit THIS PAGE to see the keyword positions we achieve for our clients.

"google keyword scraper software"
Here's another example of the lengths to which site owners and unscrupulous SEO folks will go to move up the Google ladder. This kind of behavior can get your site banned from Google!

"google keyword seo"
Intelligent keyword research is the core component of a successful SEO strategy.

"google keyword stuffing"
One example would be "We specialize in [....KW1....], [....KW2....] and [....KW3....]. If [....KWing....] is your goal, check out our [....KW4....] and [....KW5....] related [....KWs....] today!" Another example would be "So call now, because time is running out and time is money, and the faster you [....KW....], the less money it costs you to [....KW....] fast. So call now and increase your [....KWing....] habits today at the ABC School of Speed [....KWing....]! That's right! Learn to [....KW....] 10, 20, 30, 40, 50, 60, even 70 times your normal speed, and save money too! It doesn't matter if your a student, a Website owner, in sales or just married, the ABC School of Speed [....KWing....] is definitely for you. And remember: it's not what you [....KW....], it's HOW you [....KW....] it. So call now and HURRY!"

"google local optimization"
This describes part of what we offer. Remember that Google is not the only pony show in town. Still, this is useful and refers largely to Google Places and Google Maps.

"google maps optimization"
This describes part of what we offer. Remember that Google is not the only pony show in town.

"google marketing seo"
This describes part of what we offer. Remember that Google is not the only pony show in town.

"google on page seo tips strategies.how to make more money"
Yes, this is exactly how the keyword was typed into U.S. search engines roughly 600 times last month. The underlying sentiment demonstrates what drives business owners to try to SEO their own Websites: understandably, they're in business to make money, and naturally they want all of their opportunities to do that. Every ranking keyword is an opportunity for sales – an "avenue for potential revenue." Unfortunately, about 90% of all the "tips" in the world are either outdated stuff that used to work OR they are unproven theories that are passed off as fact. Remember, the "net" stands for "not entirely true."

"google optimization for websites"
We assume these searchers mean "Website optimization that Google accepts." We're raising our hands. Remember that Google is not the only pony show in town.

"google optimization seo"
This describes part of what we offer. Remember that Google is not the only pony show in town.

"google places optimization"
This describes part of what we offer. Remember that Google is not the only pony show in town.

"google places seo services"
This describes part of what we offer. Remember that Google is not the only pony show in town.

"google says seo is"
Well, actually they say it is a good thing, but they don't tell you enough about how to do it to make a measurable difference on your own. On THIS PAGE, Google states "If you're thinking about hiring an SEO, the earlier the better. A great time to hire is when you're considering a site redesign, or planning to launch a new site. That way, you and your SEO can ensure that your site is designed to be search engine friendly from the bottom up. However, a good SEO can also help improve an existing site." This is one of the few places where Google is specific about something. We hope you enjoy it as much as we do. LOL!

"google seach engine optimization"
Misspelling notwithstanding, this describes part of what we offer. Remember that Google is not the only pony show in town.

"google search engine optimization"
This describes part of what we offer. Remember that Google is not the only pony show in town.

"google search engine optimization classes"
Do you think these searchers also looked for "brain surgery classes" to avoid paying a brain surgeon who already went through several years of medical school? No. To learn enough to perform brain surgery effectively would require that you make a career out of it. It's the same with search engine optimization.

"google search engine optimization service"
This describes part of what we offer. Remember that Google is not the only pony show in town.

"google search engine optimization services"
This describes part of what we offer. Remember that Google is not the only pony show in town.

"google search engine optimization tool"
Good luck. The most valuable tool is the wisdom to know how to vet such tools and then use the ones that won't get you into trouble.

"google search engines optimization"
OK, but Google is one search engine. LOL! Nonetheless, this describes part of what we offer. Remember that Google is not the only pony show in town.

"google search optimization"
This describes part of what we offer. Remember that Google is not the only pony show in town.

"google search optimization tools"
Google does offer a few, but again they only share the basics with the public. Good luck getting all the info and wisdom you need to do it correctly and completely.

"google seo 101"
The currently published "basics" are simply not enough to fully compete for rankings under enough keywords to have a positive effect on your bottom line.

"google seo algorithm"
Did these searchers really think Google would publish it? That would have global implications!

"google seo alone"
This is a common mistake that causes Website owners to miss the rest of the potential online revenue pie. If you're eating a delicious meal and there is room in your tummy for all of it, would you try to enjoy all of it or only 2/3 of it? For those who are currently dieting, there are several other applicable analogies for this.

"google seo analyzer"
Some of these searchers were probably seeking a free online form where you enter your WWW address and the automation does the rest. There are a few sites out there that attempt this, but none of them check for everything that matters. The rest of these searchers may have been seeking a human SEO analyzer. We have a few of those here. Contact us HERE for a free, comprehensive site audit for SEO, along with up to an hour's free consultation to discuss our findings and solutions.

"google seo basics"
The currently published "basics" are simply not enough to fully compete for rankings under enough keywords to have a positive effect on your bottom line. However, you can click HERE to read or download them for some exciting late-night reading.

"google seo best practices"
The currently published "basics" are simply not enough to fully compete for rankings under enough keywords to have a positive effect on your bottom line. However, you can click HERE to read or download them for some exciting late-night reading.

"google seo certification"
There is no such certification. If you find otherwise, please let us know. If Google did offer such certification, it would be a really strange conflict of interest for them.

"google seo competition"
In the old days, one could gauge how many competitors you had on Google for a given keyword by just looking at the "results" number on the results page. This is now an obsolete and inaccurate method of determining ranking competition for a keyword. Ranking competition that matters is now a combination of that "results" number PLUS the number of pages that have implemented several other optimization strategies for a given keyword. We have only seen this updated competition data in one of our professional research tools.

"google seo consultant"
This describes part of what we offer. Remember that Google is not the only pony show in town.

"google seo consulting"
This describes part of what we offer. Remember that Google is not the only pony show in town.

"google seo criteria"
Now THIS is an intelligent keyword, but few use it. Unfortunately, Google publishes far less about it than they hide. It's another name for "Google ranking algorithm." So how do you find out the rest? Study, test, learn, grow, and repeat forever because it's always evolving.


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