Effective small business SEO requires time, experience and savvy.


Why, How and When You Need SEO:
Important Bottom Line SEO Basics
You Should Know


There are many traps you can fall into when seeking effective
small business SEO, and these traps can be expensive!



You have or need a Website. Your competitors keep increasing. Google keeps evolving.

You need an affordable search engine optimization group with the ultimate search engine optimization (SEO) services package that actually works.

Seeking search engine optimization (SEO), e commerce style? Check out our eCommerce page, and then
contact us for a free audit and consultation.*
 

1. Why do you need SEO? It's so that you will have access to significant potential revenue opportunities that you cannot now access.

Besides, Google says so. Since organic (not paid) search engine presence (mostly on Google) is a crucial part of almost any Website's online success, it is important to note that its exhaustively search engine friendly construction is the foundation of that effort. It's called "on-page SEO." At least 50% of a Website's potential visitors will come from Google's first page of search results. For many businesses, it's more like 80%. It's one reason why Google suggests that you involve an SEO specialist in the construction of your Website "from the bottom up." At THIS PAGE, Google says:

"If you're thinking about hiring an SEO, the earlier the better. A great time to hire is when you're considering a site redesign, or planning to launch a new site. That way, you and your SEO can ensure that your site is designed to be search engine-friendly from the bottom up. However, a good SEO can also help improve an existing site."

An estimated 50% to 85% of all your potential Website visitors can find you if your Website is optimized according to what people and search engines want to see:

 

Potential Website Visitors

 

Leaving a lot of your pie on the table? Are you getting all (or even most) of your Website visitors from your other marketing efforts? Obviously, you also want your best shot at those visitors who should be finding you in search engines. Once you jump that hurdle, you also need wise science about what your Website can do to convert those visitors into customers. After that, you need to maintain your new "edge."

 

There is a science to this. The small business Web pages that rank well in the search engines are optimized better for search engines and humans than most of their competitors' pages. There is a right way and many wrong ways to accomplish this. Your Web pages need to look more informative and engaging than your competitors' Web pages, and it needs to stay that way, before Google will consistently deem your site worthy of the first page.


2. How do you need SEO? You don't need a song and dance.

 

You may have a standard code-developed Website, or you may have a WordPress site. Most Web designers (even WordPress designers) have not taken the time to go beyond design and learn both search engine optimization specialties, which in many ways are significantly different. Just the same, most designers (and big design FIRMS) will swear that they know SEO backwards and forwards, and/or that it is very simple. Don't be fooled. If it was that simple,  none of it would matter because everyone would be doing it.

 

There is a difference between reputable SEO companies and huge SEOs with big overhead to cover. How can you choose? Look at the results for meaningful keywords that they get for other clients. Then verify that their results are close to what your own keyword searches show you. If they are, then cash in your chips and get the work done. The alternative is to continue having access to only a fraction of all of your potential online revenue pie.

 

The principles of effective small business SEO are essentially the same whether you need Houston Google ranking for your standard code-developed Website or you happen to be "proudly powered by WordPress web hosting." Either way, you must remove as many obstacles as possible!

 

It requires a lot more than just "Web site title, Web site URL and email address section" to be placed in the top rankings on Google.

 

If your current Website isn't ranking well in the search engines, or if you need a new Website built to rank well, let us do a no-obligation SEO assessment on your current site or just consult with you, both for free, and tell you what your options really are.*


 Learn more »


Meanwhile, it's time to separate the reality from the wishful thinking and the science from all the outdated methodology and unproven theory
that we continue to see almost everywhere online.
 

In the extremely competitive world of search engine rankings, up-to-date search engine optimization (SEO) is now more important and complex than ever before. No more than 1% of all Websites are truly search engine friendly, and just ask us if you'd like to see the proof. So, BEWARE. There are a lot of people out there who continue to spread outdated SEO information, theories and falsehoods as if they are fact. Some mean well, while others perpetuate the nonsense opportunistically.

There are web developers and designers, there are I.T. people and computer repair techs, there are your friends and relatives who are "real good with computers," and then there are bona fide search engine optimization specialists. People don't trust their brain surgery to a dentist or podiatrist, no matter how good these other medical professionals think they are at brain surgery. Besides, no responsible dentist or podiatrist would accept the job anyway. Unfortunately, that's where the analogy ends. Search engine optimization is a multifaceted discipline and specialty that requires constant continuing education. Many of the factors that must converge to deliver satisfactory results are continually changing. Just study Google for a while. You'll see.


ATTENTION WEBSITE OWNERS (NEW AND EXISTING):


We
strongly urge you to AVOID the following major traps that often snag new AND existing Website owners. These are truths that will save you heartache and money, and they are just the main ones:

  1. SEO is not a one-shot effort, but don't let slick marketers sell you more than you need. Once your Website's "foundation" is repaired or created, certain actions MUST be taken periodical to keep the Website's SEO advantage. Some of that involves updating the keyword research and corresponding visible page text, but more of it involves off-page SEO. In addition to the keyword research and visible text updates, off-page SEO can include (1) keeping current with Google's published suggestions and imperatives, (2) keeping current with the quality of the Website's inbound links, (3) establishing or updating the Website's Google Maps/Places account, (4) establishing or maintaining social media presence in one or more venues, and (5) running quarterly keyword ranking reports to determine the Website's SEO progress.

  2. It's easy to prove that no more than 1% of all Web pages are search engine friendly enough to land on Google's first page of search results, which is where the vast majority of click-throughs come from. Not page 2 or 3 or 5. FEW consumers look past Google's first page before finding what they are looking for. By default, each page of Google results only has room for 10 results in their "organic" listings and Google stops at 1,000 results in most cases. The Web pages that ARE sufficiently Google friendly are those first 10 Web pages that make up Google's results for that search. 10 is only 1% of 1,000. Simple math.

  3. If you want your best shot at maximizing your Website's conversions, it won't happen by limiting your Website marketing efforts to business cards and parking lot windshield flyers. People either have Websites for business, or for a hobby. Which is it?
     

  4. DO NOT try to build or optimize your own Website unless you know what the specialists know. Otherwise, you'll be out of business before you ever start. Understand that building a truly Google friendly Website requires more experiential wisdom than is usually possessed by I.T. folks, computer repair technicians and people who are "real good with computers."

  5. You can't just throw a Website up on the net, no matter how professional it looks, and expect it to generate revenue or land on Google's first page of search results when your potential customers search for your keywords. You also can't just go crazy trying to get a bunch of other Websites to point links to yours. It's not that simple. With the thousands and millions and BILLIONS of Web pages competing for Google's first page, even moderate success requires planning, intelligent keyword research, mutually supportive co-strategies, experience, relentlessly leaving no stone unturned, and a host of other things that all must work together. That will include social media, blogging and more, and all of THOSE things ALSO need to be optimized correctly.

  6. While most or all Web designers and developers will tell you they are search engine optimization (SEO) savvy, only a small percentage of them actually know how to build current, complete and correct SEO into a Website (or will take the time to do it right). Obviously, Web designers make more money when they build and sell more Websites. The few designers who DO take enough time away from building Websites to constantly study what Google (not the multitudes of SEO forums and tabloids) publishes on the subject are the ones who have been doing it long enough to also know from experience about the much larger body of stuff that Google does NOT publish. The designers who do NOT invest that time in constant Google study will still say they know all about SEO if you ask them, of course. Beware. You must properly vet designers based solely on their results for clients. We're talking about keyword ranking reports, and that's what matters most. Further, the rankings shown in those reports must be independently verifiable by you for accuracy. The reports of reputable SEO companies show competitive rankings for meaningful, relevant keywords, NOT for keywords that are so long that no one would ever search for them. The only way to check that is to have access to software that accurately tells you how many people search for which keywords. Or, just find someone you trust who already has the software.

  7. Each page of a search engine friendly Website has room to promote a limited number of keywords effectively. Loading too many keywords into a single Web page often has the effect of prompting a red flag at Google concerning a violation of one of their more significant guidelines, "keyword stuffing." Read more about it directly from Google HERE.

  8. Do NOT register your WWW-dot domain name in anyone else's name but YOURS. Get it from www.networksolutions.com, or actually you can trust GoDaddy.com too. Many Web hosting companies also offer domain name registration as part of their package. Don't do it. If you ever want to move your Website to another Web host, you don't want the hassle of convincing the current host to release it.

  9. Unless you register your domain name with some form of private registration, all of your contact information will be publicly available! Get private registration and avoid getting calls from every slick marketing vulture on the planet!

  10. Do NOT fall for the Web hosting plans that advertise free domains and/or free Websites. In most cases, you get what you pay for, and you won't realize it was a mistake until later when it is too late.

  11. Do NOT give overall account usernames or passwords for your domain name registration or your Web hosting account to your Webmaster (unless you literally trust them with your LIFE, seriously). Ask your Web hosting company to help you set up "guest" or "FTP-CLIENT-ONLY" access for your Webmaster. That way, if your Webmaster ever gets lazy and needs to be replaced, you can go into your hosting account and remove the Webmaster's access before they can do any damage. You would be surprised how often this situation comes up.

  12. Do NOT order search engine optimization or marketing plans from your Web hosting company. In most cases, they are grossly ineffective because their strategies are out of date and/or not comprehensive enough to get the job done. They just wanted another product to sell to you. Money down the drain.

  13. Don't be fooled by the do-it-yourself "easy Website builder" nonsense, even if it is free, and ESPECIALLY if it is part of something you must pay for! This includes WordPress (see the next bullet below). Virtually all such builders (including some from very "reputable" companies) use software conventions that can produce beautiful Websites quickly (a major selling point for your hosting company, huh?), but the sites are extremely difficult to make search engine friendly. The most beautiful business Website in the world is just about worthless if people can't find it without searching for YOUR NAME in a search engine. The rest of your potential customers who don't know your name will have no way to find your Website.
      

  14. Related to the previous bullet, don't fall prey to the popular legend that building an entire Google friendly Website is fast and easy with Wordpress. Wordpress is great for blog building, and yes they have SEO plugins, but in our opinion their overall program simply does not allow enough back-end technical control over the finer points of search engine optimization (SEO) for building full blown Websites. To quote an esteemed colleague in this field ("M.J."), "WordPress is certainly one of them... WordPress themes, like Yahoo's SiteBuilder and GoDaddy's Website Tonight templates, rely on code generation software to interpret user input from drag and drop interfaces to develop the code that defines the resulting web page. These technologies do, without question, inhibit on-site SEO efforts because they inherently separate the developer from the code." Those who tell you their Wordpress Websites are "ranking great" are, in most cases, simply unaware that their sites are not reaching their full potential under enough relevant keywords that were correctly researched. We know, we know, this is not a popular notion. Too bad. Sometimes the truth hurts, but we know you want the truth. Sympathy to all you WordPress lovers, but it is what it is.

  15. Do NOT believe everything you read online about SEO or "how to build a search engine friendly Website" etc. A small percentage of it is correct, but most of it is outdated nonsense and/or insufficiently researched speculation being presented as fact. The word "Internet" contains the smaller word "net" that stands for "Not Entirely True." The only way to benefit from the truth in this context is to either perpetually test to keep discovering that truth, or trust someone who does.

  16. Related to the previous statement, part of being "Google friendly" means giving the human visitor a rich and informative experience. Google knows how to judge that. So, one end of the designer spectrum is the technogeek, and the other end is the typical graphic-design-leaning Web designer. To ensure that your Website appeals to Google AND humans (which is Google's largest stated goal for search), it must be built and managed by people who have both skill sets. We are sitting here raising our hands and smiling.

  17. Having a truly search engine friendly Website built and managed does NOT require that you take out a second mortgage on your house. Our experience tells us that most of those "affordable" web designers and developers charge at least double what we charge to build Websites, and they do NOT know the finer points of SEO, no matter how hard they try to convince you that they do. They are in the business of building and selling as many Websites as possible, which does not allow them the necessary time to keep studying the latest changes that WILL affect how your Website will rank on Google, Bing and Yahoo. Again, don't trust your electrical work to a plumber.

  18. If you have one competent person working on your SEO, do NOT mess up what he/she is doing by having anyone else do anything to (or for) your Website unless your SEO gives you the green light. In some cases, too many cooks can get you banned from Google.

 

* The initial basic evaluation and one-hour consultation for one
Website are absolutely free; no purchase is required.


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Yes, there's one more important thing to see on this page...